MEDIA CENTER

In Nike Performance Store in Belgrade, the national team football player Dejan Lekic presented the new away Serbia kit for the World Cup 2010.
The new away jersey has a modern V-neck collar and is white with only two small flashes of red on each sleeve, to reflect the core colours of the Serbian coat of arms. On the back of the jersey’s neck is a graphic that reads ‘Serbia’ in Cyrillic script, while inside the neck is a small double headed eagle from the Serbian coat of arms. Inside the jersey, on the back of the Serbian federation’s crest, and symbolically above the heart, is a graphic with the rallying call, ‘Our hearts on the field’ written in Cyrillic script, and in a font specially designed by a Serbian artist to replicate the letters found inside the federation’s crest.
For the first time ever the jersey has been made entirely from recycled polyester, with each one directly produced from up to eight plastic water bottles.